Thursday, March 23, 2006

Truth in Advertising

I heard a cool radio ad today, put out by Socal Volvo dealers here in LA. Go here to listen:

Socal Volvo Dealers

First listen to the first part of the story. It's all they play on the radio. At the end of the radio spot, they tell you "Go to the website to hear the thrilling conclusion."

The truth is in this line from the radio spot: "The thing about a good story, especially a life story--you want it to keep going…"

2 comments:

  1. Here's to staying in the story (as he lifts his cup of chai tea in toast)

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  2. Ah, yes. A Toast, everyone!

    To the Great Story-writer, the Master Story-teller, and to all the great characters He has created.

    May we each discover our part.

    [Welcome, Sam.]

    ReplyDelete